What is Email Marketing:
Email marketing is a digital marketing strategy in which messages promoting various products, offers, information or relationship building are sent to potential or current customers through email. It works as a direct marketing method.
Purpose of email marketing:
1. Maintain customer relationships
2. Promote new products or services
3. Increase sales
4. Drive traffic to your website
5. Build credibility
Email Marketing History
✅ 1. The Beginning of Email Marketing (1978):A marketer named Gary Thuerk is known as the father of email marketing.He sent a promotional email to more than 400 people to promote the products of the Digital Equipment Corporation (DEC) company.The company earned about $13 million from this email, which became an example of the successful beginning of email marketing.
✅ 2. 1980-1990: The spread of email and the problem of spamWith the popularity of the Internet, people started using email more and more.During this time, many companies started sending bulk emails or spam emails.As a result, many users started getting annoyed, and email filtering systems started to be created.
✅ 3. 2003: Legal Measures (CAN-SPAM Act)The “CAN-SPAM Act” was passed in the United States.Through this law:Sending emails without the user’s consent is prohibited.An unsubscribe link is made mandatory in emails.Penalties are introduced against spam emails.
✅ 4. 2010s: The Rise of Email Automation and ToolsEmail marketing became more professional during this time.Through various tools (e.g. Mailchimp, GetResponse, Constant Contact):Automated email campaignsPersonalized messagingEmail tracking and analytics became easier
✅ 5. The current era: AI and smart marketingNow using AI (Artificial Intelligence) and Machine Learning:Email content is personalized.The time of sending is chosen (Best time delivery).Emails are sent according to user behavior.It is still the most profitable marketing medium, with a return of up to $36 for every $1 spent.
🔚 Conclusion:> Email marketing has a history of almost 45 years. It started with a small promotional message, and now it is one of the most effective and advanced digital marketing strategies in the world.
