What is Content Marketing?Content Marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content with a specific target audience to attract, retain, and ultimately drive profitable customer action (conversion).In simple terms, content marketing is about telling information or stories that people want to find or read, and that generate interest in a business or brand.
📌 Examples: Blogs, videos, infographics, e-books, social media posts, newsletters, etc.
History of Content Marketing
1. Ancient Era:The concept of content marketing is not new. In 1895, John Deere, a company that manufactured agricultural machinery, launched a magazine called “The Furrow.” It was an informational publication for farmers that indirectly promoted their products.
2. 1900s:The Michelin Guide was launched in 1900, providing information on hotels, roads, and restaurants for motorists – a strategy that continues to be successful today.
- After 2000:
- Blogs, forums, videos, and social media quickly became popular with the widespread use of the Internet.
- After 2006, HubSpot and the Content Marketing Institute (CMI) institutionalized content marketing.
- 4. Present (Post-2020):The use of AI and automation tools increases dramatically.Content marketing has become even more powerful through SEO, video marketing, influencer content, etc.
Why is content marketing important?
Increases trafficEarns customer trustHelps with SEOGenerates leadsBuilds brand awareness
In short, content marketing is a strategy where we don’t sell, but rather educate, help, and through that gradually build trust and lead to sales.
