Today we will learn about Seo. The full form of SEO is Search Engine Optimization. In Bengali, it can be called “Search Engine Optimization”. It is a process through which a website or web page can be ranked well in search engines (such as Google, Bing, Yahoo), so that users can find that website easily.
What is the main goal of SEO:
When someone searches for something on Google, good and relevant websites appear on the first page of search results. SEO works in such a way that your website comes to those top positions and gets more visitors.
✅ What are the types of SEO:
1. On-Page SEO – Optimizing the content and tags inside the website (e.g. keywords, titles, meta tags, image alt text, etc.).
2. Off-Page SEO – Promotional activities outside the website (e.g. creating backlinks, social shares, guest posts, etc.).
3. Technical SEO – Maintaining the technical aspects of the website such as site speed, mobile-friendly design, sitemap, SSL, etc.
4. Local SEO – Optimizing the website to appear in location-based search results (e.g. Google My Business).
🔎 History of SEO:
Period _Details For Seo Marketing History:
✅ 1991-1997 The early days of the web. The first websites were created. At that time, there was no concept of SEO, only content was created.
✅ 1997-2000 The term SEO was first used. Search engines such as AltaVista, Yahoo, Lycos were popular. Rank was increased through the use of keyword stuffing and meta tags.
2000-2005 Google started to become popular. It introduced the PageRank system, which gave importance to backlinks.
✅ 2005-2010 SEO gradually took a professional form. Black hat SEO methods (such as spamming, keyword stuffing) started to be banned. Google created new algorithms.
✅ 2011-2015 Google Panda and Penguin updates came. Low-quality content and spammy backlinks were penalized. Quality content became important.
✅ 2016-2020 Mobile-friendly sites, SSL (https), and voice search became popular. RankBrain and AI-based algorithms are introduced.2021-Present Core Web Vitals, E-A-T (Expertise, Authoritativeness, Trustworthiness), AI-Generated Content, and User Experience are being emphasized.
🎯 Why is SEO important?
Get free traffic.Increases business credibility.Stay ahead of your competitors.Provides long-term results.
🔚 Conclusion:
SEO is a consistent strategy that helps your website to be visible in search engines. It is time-consuming but in the long run it is the key to your digital success.
